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There are other examples, like the cover for Stargirl by Jerry Spinelli (see right). I went for years not wanting to read this book, simply because the cover didn't even make me want to pick it up, but when the shiny pink cover came out, I jumped on it, and it is still one of my all time favourite books.
I also use the Twilight book (see left) as an example when I visit schools. Covering the title, I show them the original edition (the image on the left) and ask who would pick this book up. Very few hands go up, but when I show then the new cover it's a different story. It's not something that people like to admit, but the cover does matter.
As I mentioned above, there are other ways I make decisions on what to read besides the cover, I am not THAT bad. When it's an author I love, or the new book in a series that I am hooked on, it wouldn't matter if the cover was made from brown paper, I would still read it, but I am already a reader. For those just starting out on their reading journeys, with no real idea of where they want to go, I think the cover plays a huge part in the decision about what gets picked up and what gets left on the shelf.
You're right, covers have a huge impact. I'm sure the current batch of Random Vintage Classics has been successful in part due to their new covers (although the great price probably also helps!)
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